Ducks Unlimited —

Ducks Unlimited, a leading nonprofit committed to wetlands and waterfowl conservation, faced challenges with an aging online system that was difficult to scale, slow to develop on, and locally hosted, which affected its ability to grow and adapt. This system also lacked the personalization features needed to craft unique online experiences for their two primary audiences—conservation enthusiasts and waterfowl hunters—making it more difficult to tailor content effectively for each group.

Additionally, the platform didn’t offer the flexibility for non-technical team members to manage content easily. Recognizing these challenges, the team was ready for a positive change to streamline site management and enhance the user experience.

Lokion partnered with Ducks Unlimited to modernize their digital presence, guiding them in selecting a scalable, cloud-based content management platform that empowered easy updates and faster development cycles. Jahia, the selected platform, offered robust personalization capabilities that allowed Ducks Unlimited to segment their content for both key audiences. This solution also provided flexibility for the internal team, making it easy for non-technical users to create and manage content.

Lokion’s creative and development teams collaborated closely with Ducks Unlimited’s digital team to design and implement a clean, visually compelling, and functional website. By utilizing Jahia’s component model, Lokion created a site that allowed Ducks Unlimited to tag content based on audience segments and personalize the user journey. The new design departed from the constraints of the previous site, providing a fresh, modern aesthetic that aligned with Ducks Unlimited’s mission while catering to both audience groups.

The redesigned Ducks Unlimited website has been met with overwhelmingly positive feedback from stakeholders, conservationists, and hunters alike. The flexibility of the new platform has enabled the Ducks Unlimited team to easily create and manage personalized content, speeding up the process of implementing new pages and features. Scalability and cloud hosting have ensured the site remains fast and reliable, even as new features like conference mobile experiences and innovative projects such as Duck DNA are added.

Through this successful collaboration, Lokion and Ducks Unlimited have built a robust digital foundation that will continue evolving as the organization grows, ensuring that conservationists and hunters are engaged and inspired by the content tailored to their unique needs.