Varsity Spirit Agile
Lokion created a unified family of websites powered by Salesforce.com
The Challenge
Each of Varsity's 20+ brands was running its own website. This resulted in inconsistent navigation and design, along with the headache of managing updates on many different platforms. Varsity already knew its customers browsed across brands, so they wanted a consistent experience that still honored the unique personality of each offering. Varsity's recent investment in SalesForce.com also presented the opportunity to get a better picture of customer activity across sites and products.
Consistent, Accessible Design
Thanks to the new responsive web design, Varsity’s on-the-go customer base has better access to events and competitions on their mobile devices, and Varsity is poised to gain insight into customer behavior through Salesforce.com. The organization is moving into the next phase of improvement with increased efficiency and confidence in Agile methodologies.
The Solution
Lokion applies lean methods to many projects, and it made sense to roll out high-priority enhancements to Varsity's online registration process while working on the longer-term redesign of registration and the brand sites. The new, responsive sites feature a unified registration design for a consistent user experience across all Varsity products. Lokion implemented all sites in the Salesforce CMS platform Site.com, which allows integration with SalesForce.com object data.
Varsity also has relied on Lokion to instill the Agile approach in the organization's project's. Lokion provided consulting from a certified scrum master to keep teams at Varsity focused and moving forward in a pure Agile format and to mentor new internal scrum masters.
Building Seamless Digital Experiences with UX and CMS Expertise
A unified brand experience isn’t just about having a single platform—it’s about delivering intuitive, user-friendly design that makes navigation effortless across all touchpoints. Lokion’s UX design services focus on structuring content, optimizing workflows, and creating interfaces that enhance customer engagement. Whether it’s streamlining an e-commerce platform, improving a customer portal, or consolidating multiple brand sites, we ensure that each experience is tailored to user behavior and expectations.
In addition to UX strategy, choosing the right Content Management System (CMS) is essential for maintaining scalable, flexible, and easily manageable websites. Our CMS development services help businesses implement platforms that empower marketing teams to update content seamlessly, ensure brand consistency, and integrate with key systems like CRM and e-commerce tools. By leveraging headless CMS solutions, component-based architectures, and custom integrations, Lokion enables brands to adapt, grow, and deliver personalized digital experiences at scale.
With a focus on long-term usability and operational efficiency, Lokion helps brands like Varsity Spirit create future-ready digital ecosystems that support their business goals and keep their audiences engaged.
